Buffalo Trace releases a bourbon made by fans
In November 2015, Buffalo Trace Distillery launched a campaign called “Craft Your Perfect Bourbon” on their website in a lighthearted attempt to teach people about bourbon. The interactive experience allowed fans to choose a bourbon recipe, warehouse placement, age and proof. In just over two years, 100,239 bourbon drinkers completed the process of “crafting” their bourbon.
And what did fans choose? The overwhelming number selected a wheated bourbon recipe aged for eight years. Most chose for their barrel to mature on the top floor of the bourbon warehouse and ultimately be bottled somewhere between 90-99 proof.
In response, Buffalo Trace Distillery will release a new edition of W. L. Weller Bourbon called “CYPB,” short for Craft Your Perfect Bourbon.
As directed by fans, this bourbon will be made from a wheat recipe, aged eight years on the top floors of the warehouses, and bottled at 95 proof. Although limited, one batch of this new bourbon will be released each year, beginning this summer. Woo Hoo!!
The recommended price is $39.99 for a 750-ml. bottle.
Although we certainly didn’t set out to produce a new bourbon based on this ‘Craft Your Own’ experience, the results are overwhelmingly consistent, so why not give whiskey drinkers what they want?!’”. We’re thrilled how so many fans have interacted with the website, and we hope more will try their hand at crafting their perfect bourbon.” ~Kris Comstock, Buffalo Trace senior marketing director
The back label
Labels submitted to the TTB website have revealed Buffalo Trace Distillery’s plan to release a new, limited edition Weller, dubbed Craft Your Perfect Bourbon, or C.Y.P.B.
Buffalo Trace Distillery invited whiskey drinkers to ‘Craft Your Perfect Bourbon’ (C.Y.P.B) by choosing their ideal Bourbon recipe, proof, warehouse location and age. Thousands chose wheated Bourbon, just like William Larue Weller did years ago. This limited edition whiskey is the result of the overwhleming consensus – a wheated recipe Bourbon, aged on the highest warehouse floors for eight years and bottled at 95-proof.”
What to do now
Of course, you’ll have to wait just a little bit to get your dirty little paws on this unique release. In the meantime, head we’ve got hundreds of whiskey, bourbon, and scotch selections to prime your pallet while in limbo.